Using Facebook pages as landing pages are becoming increasingly popular due to the fact that Facebook reviewers give internal Facebook pages way more credibility than external URLs.
I’ve seen my fair share of pages affiliates use and i have to say there quite half ass. You may think i’m a dumbass and say “you idiot those pages are only for bait and switch/cloaking”, but no that’s not what i’m talking about, i’m talking about actually making Facebook pages your REAL landing page. I’ve seen a few and they are pretty weak in the design department.
(without outing well designed affiliate pages) Here’ are some examples of exactly what you can do with a Facebook page. Get the right designer your design split test may very well turn into a double ROI! Take the exact same aspects you apply to normal landing pages and do the same in Facebook.
Be sure to KEEP IT SIMPLE, Facebook already has enough distractions going on; notifications, photos popping up everywhere, etc… so bring them in with a focal point, have a clear headline, and call to action to lead them to step #2. It may just help your next Facebook campaign get approved a lot easier.
Here’s some inspiration!
Resources!
Tons more examples and tutorials
http://www.smashingmagazine.com/2010/07/07/designing-a-facebook-fan-page-showcases-tutorials-resources/
Resources to design your page with ease
1. Page Mundo (Industries #1)
2. Wix Facebook Page Builder
